Contractor Sales Training for Home Builders & General Contractors | Close More Jobs
Proven Contractor Sales Training to Close More Jobs and Boost Revenue
If you're a general contractor, home builder, remodeler, or renovator struggling to convert leads into signed contracts, you're leaving money on the table. In today’s market, being great at the trade isn’t enough—you need to know how to SELL.
Let’s be real: The contractor who closes wins. Period.
Our contractor sales training delivers the exact scripts, frameworks, and strategies used by top-performing construction businesses to handle objections, close deals fast, and boost margins—without lowering your price.
This isn't a theory. It’s the playbook that gets results.
Who This Is For
Whether you’re:
A solo remodeler trying to break past the $300K ceiling
A home builder stuck at $700K in revenue
A GC frustrated with “almost” jobs that don’t close
Or a growing team with no clear sales process
This training is built for residential contractors who want to win more bids, close premium jobs, and scale with confidence.
We’re not here to teach theory. We’re here to help you sign contracts—and lots of them.
Key Sales Challenges for General Contractors and Remodelers
Dealing with Price Shoppers and Competition
Price shopping is rampant. Especially in residential construction where clients collect 3 quotes and ghost the most expensive one.
Why? Because you’re not selling. You’re quoting.
Clients delay decisions out of fear
Your proposal looks like everyone else's
You rely on discounts just to get the job
You follow up once... then nothing
We teach value-based selling that positions your offer as the obvious choice. Stop selling prices. Start selling outcomes.
Ineffective Scripts and Follow-Ups
If you’re “winging it” on every sales call, your close rate shows it.
Proposals don’t speak to pain points
Objections like “too expensive” kill the deal
You don’t follow up consistently
You never upsell or package add-ons
We give you customizable scripts for every part of the process—designed for contractors, not corporate sales reps.
Most Contractors Are Losing Jobs Because of These 5 Sales Mistakes
Quoting before qualifying. You send estimates without knowing what they truly need.
Pitching specs instead of outcomes. Homeowners don’t buy drywall—they buy peace of mind.
No visuals on sales calls. If it’s just a call, they forget you. If you show examples, you win.
Weak follow-up. Most jobs go to the contractor who follows up better, not faster.
No upsells or packages. You’re leaving 20–30% on the table.
We break these bad habits and rebuild your process into a machine that closes fast, profitably, and often.
What You’ll Learn in Our Sales Training
High-Converting Sales Scripts
Every word matters. We hand you battle-tested scripts designed for contractors selling premium remodeling and home build projects.
You’ll learn:
Opening lines that disarm and build trust fast
Objection handlers that flip resistance into commitment
Closing questions that push decisions forward
Follow-up emails that keep leads warm and ready to buy
Clients using our scripts regularly see 30–50% increases in their close rates.
Frameworks for Consistent Closes
Scripts help. But frameworks scale. We teach the AIDA model (Attention, Interest, Desire, Action) adapted specifically for construction sales.
Attention: Grab interest with questions like, “What’s driving this renovation right now?”
Interest: Present proof—before-and-afters, case studies, testimonials
Desire: Show ROI. “Here’s what others gained from this scope of work.”
Action: Drive urgency: “Let’s lock this in before scheduling backs up.”
Even better? We’ll help you integrate these frameworks across your whole team—so they sell like you do, even better.
What’s Inside the Contractor Growth Formula Program
This isn’t a dusty online course. It’s hands-on, active training with real-world results.
What to expect:
Carlos, an 8-figure contractor and your mentor for the session — is going to walk you through exactly how to build a million-dollar remodeling business in 90 days.
Even if you have no money, no contacts, and no name.
We’ll break down:
How to attract high-quality leads without begging for work
A proven sales process to close jobs fast and profitably
The systems that let you scale without working 24/7
LIVE Bonus: If you stick around until the end and you’ll get access to an exclusive tool never released to the public
No fluff. No fluff. Just systems, scripts, and support that work.
Don’t Let Weak Sales Kill Your Business
Let’s cut through the noise:
If you’re still sending “hopeful” quotes and waiting for replies—you’re not running a business. You’re gambling your future.
Let’s fix that.
✅ Download the FREE $10M Scaling Blueprint
✅ Register for the FREE Contractor Growth Formula Webinar
✅ Want to scale past $1M fast? Join the $10M Developer Club for rapid growth
Because if you know your work is worth more, but can’t sell it...
You’re not being underpaid. You’re being underskilled in sales.
Let’s change that—starting today.
Frequently Asked Questions
How does sales training help general contractors?
- It gives you the exact scripts and frameworks to increase close rates by 30% or more, tailored for remodeling and home building.
Is this training for remodelers under $1M?
- Yes. It’s built for you to scale from $300K–$500K up to $1M and beyond.
What if I need follow-up support?
- Our Contractor Growth Formula program includes weekly group calls, and our clubs offer advanced mentoring and accountability.
Can partners help with sales implementation?
- Absolutely. We connect you with trusted marketing agencies and virtual staffing teams who help drive and close leads.
How do I start?
- Just register for the free webinar and we’ll audit your sales process on the spot.
How is this different from other sales courses?
- We don’t teach generic sales psychology. We train contractors in the exact words, systems, and tactics that close jobs in today’s residential market.
